Privacy policy

Last Updated: 24 July 2026

Exhale Shop (operated by Exhale Store Ltd) operates this store and website, including all related information, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the "Services"). Exhale Shop is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information:

  • Contact Details: Your name, billing address, shipping address, phone number, and email address.
  • Financial Information: Credit card, debit card, or payment details, transaction confirmations, and payment methods.
  • Account Information: Username, password, security questions, and saved preferences.
  • Transaction Information: Items viewed, added to cart or wishlist, purchased, returned, or exchanged.
  • Customer Support Communications: Details and content included in messages or inquiries sent to us.
  • Device Information: Information about your device, web browser, network connection, IP address, and unique identifiers.
  • Usage Information: Information regarding your interaction with and navigation through our Services.

2. Personal Information Sources

We collect personal information from the following sources:

  • Directly from you: When you create an account, place an order, or contact customer support.
  • Automatically through the Services: Via cookies, pixels, and tracking technologies on our website.
  • From service providers: Such as payment gateways, shipping carriers, and technical service providers.
  • From marketing and analytics partners.

3. How We Use Your Personal Information

We use your personal information for the following business and commercial purposes:

  • Providing and Fulfilling Orders: To process payments, deliver orders, arrange shipping, process returns, and manage your user account.
  • Marketing and Advertising: To send promotional emails, special offers, and display relevant online advertisements.
  • Security and Fraud Prevention: To authenticate accounts, secure payment transactions, and detect potential fraudulent or malicious activity.
  • Customer Support: To communicate with you and provide ongoing customer service.
  • Legal Compliance: To comply with applicable laws, tax regulations, and valid legal requests.

4. How We Disclose Personal Information

We may share your personal information with third parties for legitimate operational purposes, including:

  • Service Providers: Shopify, payment processors, fulfillment partners, data analytics services, and IT providers.
  • Marketing Partners: To provide custom advertising and marketing campaigns.
  • Legal and Regulatory Bodies: When required by law, court order, or to protect our legal rights.

5. Relationship with Shopify

Our store is hosted by Shopify Inc. Shopify provides the online e-commerce platform that allows us to sell our products to you. Information you provide is stored through Shopify's data storage, databases, and general application systems on secure servers. For more information, you can read Shopify’s Privacy Policy.

6. Your Rights and Choices (UK & EEA Residents)

Under the UK GDPR and Data Protection Act 2018, you have specific rights regarding your personal information:

  • Right of Access / Right to Know: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure (Right to be Forgotten): Request deletion of your personal data where applicable.
  • Right to Restrict or Object to Processing: Ask us to limit or stop processing your data.
  • Right to Data Portability: Request transfer of your data to another organization.
  • Right to Opt-Out: Unsubscribe from marketing emails at any time using the link in the footer of our emails.

To exercise any of these rights, please contact us using the information below.

7. International Data Transfers

Because our store is hosted by Shopify, your personal information may be transferred and stored outside of the UK and European Economic Area (EEA). When transfers occur, we rely on standard contractual clauses and recognized legal safeguards to ensure your data receives equivalent protection.

8. Contact Information & Data Controller

For any questions regarding our privacy practices, or if you would like to exercise your data rights, please contact us:

  • Data Controller: Exhale Shop Ltd (t/a Exhale Shop)
  • Email: info@exhaleshop.co.uk
  • Phone: +44 20 8374 9790
  • Registered Office Address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, England, BH16 6FA
  • Physical Address: 217 Firs Lane, London, N21 3HY, United Kingdom
  • Company Registration Number: 16927192